By The Restoration HQ desk · · filed under Storms & CAT
Smoke and air quality become their own demand driver
Wildfire smoke and heat drove major-city air quality to the worst in the country (Chicago), with Colorado similarly degraded, hundreds of miles from any fire line.
FORBuild an IAQ service line, smoke events create paying work in cities that will never see a flame.
AGAINSTIAQ work without a covered loss means selling out-of-pocket to skeptical customers, which is a different business than insurance restoration.
Consensus vs. contrarianContrarian: the smoke market is cash-pay, not claim-pay, which makes it the best margin in the building for the shops willing to learn to sell it.
Sources Chicago tops major cities for worst air quality, cleanfax.com/chicago-tops-major-cities-for-w… (); Colorado wildfire + heat air quality, cleanfax.com/wildfire-heat-across-colorado-m… ()