Stop Chasing Tactics and Find Your Marketing Recipe

What happened

Mercado has fielded versions of that question for more than 20 years, from the days of neighborhood flyers and cold calling through Google, SEO and Facebook ads. conversation, ISSA media director Jeff Cross welcomes Dean Mercado to discuss finding a marketing mix that fits your cleaning or restoration business. Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Key details

• conversation, ISSA media director Jeff Cross welcomes Dean Mercado to discuss finding a marketing mix that fits your cleaning or restoration business.
• Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.
• When leads slow down, many cleaning and restoration business owners reach for whatever is new, and right now that means AI.

Why it matters to restoration

This belongs on an operator’s radar because insurance behavior sets the rules for documentation, scope disputes, cash flow and customer expectations. If the article points to a carrier, court or coverage trend, the practical question is what proof your next file needs before the argument starts.

What to check next

Check whether your estimates, photos, notes and customer updates would survive the same dispute described in the article.

Read original article ↗