Why Deodorization Matters in Fire Restoration

What happened

Not only is it a major part of completing the job, but your customer’s sense of smell can also trigger strong emotional memories that can cause them to flash back to their loss. Kayla McGowan is the Editor-in-Chief of R&R Magazine , with 10 years of experience in marketing and communications in the restoration and cleaning industry. On this episode of Ask The Expert, learn why deodorization, hidden contamination, coatings, and customer communication are critical in fire restoration.

Key details

• Kayla McGowan is the Editor-in-Chief of R&R Magazine , with 10 years of experience in marketing and communications in the restoration and cleaning industry.
• On this episode of Ask The Expert, learn why deodorization, hidden contamination, coatings, and customer communication are critical in fire restoration.
• Mark shares his insights on the importance of deodorization in fire restoration and the importance of communication with your customers.

Why it matters to restoration

This matters because standards and regulators turn vague “best practice” into paperwork, training and job-site behavior someone can audit later. The operator risk is usually not the headline; it is the missing document, certification, disclosure or test result after the job is already moving.

What to check next

Use it to update the checklist your field team actually follows, not just the policy binder nobody opens.

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